As part of their work with Manchester Health and Care Commissioning, my client Result CIC asked if I would support their programme by creating a short documentary which MHCC could use as a learning tool in the roll out of their new Equality Impact Assessment procedures.
The MHCC brief was challenging. There was a lengthy requirement in terms of ensuring that key messages and people were included, plus a desire to bring it all in in under 5 minutes...
At the same time, I wanted the film to convey a narrative, to tell the story of this process, to fully convey why diversity and equality matter so much to MHCC.
The 35 minute first draft has been cut back, but to 12 minutes rather than 5. And that's because, fortunately, the commissioning managers at MHCC saw the benefit of that narrative, really supporting something which , according to them, is a fresh and more engaging take on the kinds of training films normally associated with such projects.
And that's reminded me that, no matter what field I'm working in, be it arts marketing, consultancy, film and photography, the need to tell a story seems to underpin so much of my work.
So if you or your organisation have a story to tell, and you need help to tell it, get in touch. I'm all ears!